Interview with Jenny Dyer

Jenny Dyer is the visionary behind the Jenny Dyer London jewelry and dress collections. Jenny Dyer launched her first collection two years ago in London. The jewelry collection is derived of beautiful vintage stones, which are infused, with her signature colors of turquoise, green, and coral.

The dress collections are inspired by Catherine Deneuve?s iconic, timeless style. Jenny?s collection captures this timeless style in her ?Go Everywhere Dress?, which appeals to modern women of all ages today

We love the simplicity and modern lines of her signature ?Go Everywhere Dress?. It is so very Jackie O. Just pair the dress with a pair of chic sandals and oversized sunglasses, Birkin bag and you?re ready to go!

visit Jenny Dyer's website

When and why did you start your company and collection?
Two years ago. I was passionate about dresses and spotted a gap in the market for a great day to night 'go everywhere dress'.

What is your inspiration for the latest collection?
In terms of design and spirit, the glamorous French Starlets of the 1970s. In terms of colors my jewelry, for example, I have taken from the colors of the stones in my jewelry such as turquoise, green and coral... These have become the signature colors for the collection.

Where did you grow up? Did this influence your design vision?
I grew up in the beautiful countryside of the Cotswold?s in the UK.

Did you have an early interest in design and fashion?
I was born into a design inspired family. Design was always at the forefront. All my design skills have been learnt through osmosis. I learnt from an early age to see the world with a very particular eye.

Favorite designers, places, stores, people, things that were formative to your current creative vision?

Designers
Ossie Clark

Jean Muir

Biba

Shops
The Cross (Nottinghill, London)

Browns (London)

Artist
Peter Beard

Architect
Carlo Scarpa

Book
The Magus by John Fowles

Film
The Thomas Crown Affair with Steve McQueen and Faye Dunaway
Breakfast at Tiffany?s

Your Favorite things?
My Line Vautrin mirror

My beautiful old and battered Charles Eames chair passed onto me by my father after his retirement

What is your vision for your collection?
To create beautiful and easy to wear dresses that will become synonymous with the sexy, strong and free-spirited woman of our time.

What cities inspire you?
Joshua Tree in California for its peacefulness and feeling of never ending space.

New York for its relentless energy and positive attitude.

The Southern tip of South Africa for its laid-back lifestyle and spectacular coastline. The kindness and friendliness of the people despite the history that they have had to bare.

Favorite Stores:

London: The Cross, J&M Davidson (Nottinghill)

NYC: What Goes Around Comes Around (vintage)

L.A: Denim Doctors

Any unique non-fashion stores that you love?

in London: Summershill & Bishop: the best kitchen shop in the world! Also, Andrew Martin (Interiors): This David Hicks style reminds me of my family house when I was growing up in the 1970s.      

In New York and Japan:Takashimaya for their amazing attention to detail and beautiful packaging.               

Favorite stores for clothes, accessories, beauty?

J&M Davidson for the most chic belts and bags.


Favorite shoe, denim, tee, or fashion labels?

Shoes: Converse All Stars - the Ultimate (and very affordable) classic!

Denim: Henry Duarte for the PURE rock-and-roll Glamour. Sass & Bide for a sexy and ultra low rise style!

Tees: C&C California for the great colors and fit.

Fashion: The Jennifer Dress of course!!

Anything new on the horizon for you?
A trip to NYC to stay at my favourite club, Soho House New York, and check out all those fabulous stores for the 'Jennifer' dress!

Your can view Jenny Dyer's collection at her website - jennydyer.com and at Browns London