Caroline Chu's Beauty and Skincare Tips - StyleMaven Shopping Inspiration

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About Us

Copyright 2008.
StyleMaven, Inc.
All Rights Reserved

Caroline Chu, Founder of Caroline Chu Cosmetics

Caroline Chu's namesake beauty and skincare line was launched in 2007 to rave reviews and is already generating a loyal group of fans. The beauty entrepreneur gave up her career as a successful creative director in Silicon Valley before launching her namesake skincare and cosmetics line. While jet setting around the globe Caroline was inspired to pursue her true passion, the art of individual beauty and health.

Caroline then spent two years researching and developing her products utilizling her backgrounds in fine art and high tech. Caroline Chu's vision is to let women indulge in her products —an experience every woman deserves, no matter how busy her lifestyle is. Every product is tested, and used by Caroline and her team, bridging the gap between a mere "brand name" and the actual product. Each product is made in small batches with exacting quality control allowing for a personal touch to each product.

As a brand, Caroline Chu stands for more than good looks. It’s about embracing the feeling of empowerment and comfort in one’s own skin. Caroline Chu’s newly envisioned line of products is here to inspire all women to feel the same.

Read what StyleMaven readers are saying about Caroline Chu's skincare line!

What is your favorite make up application trick? Which product do you recommend?
IB108 Oval Shadow	A high quality make up brush can make all the difference in smudge free eye shadow application and creating depth. I recommend using a good blending brush to bring together two or three shades on the eyelid. First start with a lighter color nearest to the nose and darker around the crease and edge of the eye lid. A good brush will also allow for subtlety without unevenness. My favorite brush is the Caroline Chu IB108 Oval Shadow - A versatile tool for creating dramatic to subtle eye motifs. Its wide brush swiftly sweeps on color.
What are your top 5 skincare essentials?
Herbal Bamboo Facial Scrub	1. A Weekly Exfoliation A weekly facial scrub is essential for maintaining smooth skin and a healthy complexion. The Herbal Bamboo Facial Scrub has super-fine ground bamboo and jojoba beads that naturally lift away dry skin and impurities without being harsh to sensitive skin.
White Tea & Pomegranate Age Defying Toner	2. Toner The benefits of toners are often underestimated. Toners tighten pores and pick up the final remains of make up, dirt, and dead skin that face washes miss. Infused with vitamins and antioxidants, our White Tea & Pomegranate Toner does all of the above while leaving skin deliciously refreshed!
Day & Night Hydrating Cream	3.Moisturizer Everyone needs a staple moisturizer for their skin care routine, such as the Day & Night Hydrating Cream. Its creamy, non-greasy formula is perfect for replenishing and protecting skin.
Eye Cream	4. Eye Cream The tissues around the eyes are extremely delicate, and Eye Cream is a must-have for minimizing fine lines, increasing firmness, and protecting skin in those areas.
Enzyme Peel Concentrate	5. A Weekly Peel A rewarding skin care routine calls for an at-home facial at least once a week. Take our exfoliating Enzyme Peel Concentrate, loaded with botanical and herbal extracts, as an excuse to relax and repair troubled skin.
Caroline's Tips for Flawless Skin
AHA Renewal Mask	Summer fun often entails more sweat, sun exposure, and subsequent blemishes. My advice is don't forget to exfoliate! A good mask and scrub for once to twice weekly treatments are key. Look for exfoliating products, such as those containing Alpha Hydroxy Acids and natural micro-beads. Avoid products that use plastic beads as their exfoliants, as they don't biodegrade after being washed into the ocean, which is no fun for marine life!
Essentials for Summer
SPF 15 Moisturizing Lotion Moisturizing Body Lotion Citrine Eyeshadow	Here are my tips for a fresh summer look that's light and airy: Whether or not you choose to wear make up, wear at least one thing: sunscreen. It's an overlooked essential to maintaining young and healthy looking skin. Always use a facial lotion with SPF 15 before heading outside, even when it's foggy. Warm summer days and evenings call more for moisturizers and less for heavy perfumes. However, you don't have to toss your favorite scent—simply pick out a body lotion with a light fragrance. It'll keep your skin looking radiant with a subtle scent that's not overpowering. Accentuate your eyes with light eye shadow colors. Slightly shimmery shades of light green, yellow, and bronze will be less noticeable to looking smudged and runny due to heat and activity.
Key Fashion Items for Fall
	To me, fall is all about layering and versatility. I consider pea coat style jackets to be must-have classics. Having a basic black cashmere scarf for chilly days and cold nights is also a great because you can wear it with anything, and dress it up or down. Polish out your outfit with a simple pair of diamond or cubic zirconia studs.
BURBERRY PRORSUM Felted cashmere jacket $2,195	WILLIAM SHARP Swarovski crystal trimmed scarf $490	14k White Gold Diamond Studs (1/2 ctw.) - DSE50 Earrings $700

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