Covent Garden is one of London’s coolest shopping areas, known for one-off boutiques and intriguingly odd-ball specialist shops – but visit in a hurry and you may well miss the best. Serious shoppers ignore the picturesque old market place, leaving it to the ever-present crowds of anorak-clad tourists, and head straight for nearby Floral Street. It was Paul Smith who put Floral Street on the map – his quirky emporia for men, women and children take up most of one side of the street – attracting other big-name designers such as Nicole Farhi, and the interesting mix of smaller shops that now lines the alleys leading up to Long Acre. For organic food, excellent herbal cosmetics and one of England’s very best cheese shops try Neal’s Yard, a tiny haven within Covent Garden that’s kept the laid-back feel the whole place used to have. For the most part, though, this relaxed atmosphere has gone, replaced by urban bustle and frantic shopping, fuelled by the area’s rapidly increasing number of funky and hip boutiques.
29 Shorts Gardens, London England WC2
It’s a fact that if you want to find stylish clothes, you’re best off following Japanese students. In London they’ll take you straight here.
17 Thomas Neals Arcade, Earlham St., London England WC2
If you’re under 40, with a taste for simple clothes with a club-scene twist, make a trip to this cramped store.
13-15 Floral Street, London England WC2E 9DH
The great thing about this shop is that if you dimmed the lights, turned the music up an iota and opened a bar, it’d make a passable night club.
65 Monmouth Street, London England WC2H 9EP
To call this store colourful would be like calling Texas spacious. If you’re after a party frock, there’s no place in town that comes close.
18 Floral Street, London England WC2
If only every store could be like this: staff who couldn’t be more helpful and clothes that couldn’t be more tasteful.
40-44 Floral Street, London England W2
Less a shop, more an institution. Step into this treasure trove and you’ll never want to leave.
27 Shorts Gardens, London England WC2
There’s no logic to the stock selection here - the store seems to have been laid out by an eccentric 1960s obsessive.
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