StyleMaven - London, West End

Stick to the famous-name streets in the West End of London and you will probably be disappointed – although Regents Street has a certain attractive grandeur and a few good upmarket stores (notably Liberty and Adolfo Dominguez) the very best of the West End is found by heading off the main drag. Hidden away just north of Oxford Street is St Christopher’s Place (look out for the signpost opposite Bond Street tube). Here you’ll find the best branch of Whistles in London, along with a vibrant mix of boutiques, cafes and bars. Leading off from the other side of Oxford Street there is South Molton Street, best-known as the home of Browns boutique. Or head into the maze of side roads criss-crossing Carnaby Street for Jess James, one of the city’s best contemporary jewellers, along with the Mac cosmetics shop and plenty more. Whatever you do, don’t expect much from Oxford Street – it might be world famous but it’s an overcrowded, disappointing place to shop.


			Angela Hale
			5 The Royal Arcade, 28 Old Bond Street, London England W1X 3HD
			What used to be a well-kept secret of vintage lovers, fashion editors and in-the-know fashion tourists is now getting the recognition it deserves.
			Browns
			23-27 South Molton Street, London England W1Y 1DA
			Browns was London’s first exclusive multi-designer boutique, and buyer Joan Burstein has ensured that her fashion emporium stay ahead of the competition with consistently wonderful designers.
			Shop
			4 Brewer Street , London England W1R 3FP
			Small and cute, with a pink façade and kitsch display window, this basement boutique looks like an organised version of a funky friend’s closet.
			The Pineal Eye
			49 Broadwick Street, London England W1F 92R
			This is what London Avant-Garde is – love it or loathe it – unless something else crops up.
			VV Rouleaux
			6 Marylebone High Street, North of Oxford Street, London England W1 M3PB
			Just north of Oxford Street on bustling, villagey Marylebone High Street is this amazing emporium of ribbons, trims and other amazing little bits and bobs that will make a fashion or interior designer out of you yet.