Harvey Weinstein and Ethan Hawke are regulars at the Cub Room, and that’s just one of the hip downtown spots South of Houston, or Soho. Small boutiques like Jussara, APC and Catherine are surrounded by larger outposts of major designers like Plein Sud, D&G, Tocca, Diesel and Louis Vuitton. The interior design of these boutiques, with their polished hardwood floors and streamlined leather seating, seems to compete with the clothes for our attention. Fashion guru Calvin Klein seems to appreciate these stylish environs; he makes his home in Soho’s luxe Mercer Hotel, a boutique hotel that comes complete with a restaurant starring chef Jean-Georges Vongrichten. All this star-gazing attracts droves of bridge-and-tunnellers on weekends (which start on Thursdays here), so be sure to shop and dine on weeknights or early mornings to avoid the crush.
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98 Prince St. , New York, New York 10012 USA
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You can't help but breath a sigh of relief as you step through the doors of 5S, the store of Shiseido's younger, hipper bridge line.
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131 Mercer St., New York, New York 10012 USA
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Like Miu Miu, APC has a paramilitary feel. The sleekly groomed, olive-clad staff look like designer foot soldiers for some elite retail squad.
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113 Greene St., New York, New York 10012 USA
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Outside, the streets of Soho may be brisk and sunny, but inside Anna Sui, the air is dark, hot and close.
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426 Broome Street. , New York, New York 10012 USA
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Manhattan's most stylish babes have flocked to Christiane Celle's assorted
Calypso boutiques, including the first-born Calypso Enfant on Mulberry
Street.
Broome.
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468 Broome St., New York, New York 10013 USA
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The first thing that popped into my mind when strolling into Catherine is, this place looks so Hollywood.
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107 Thompson , New York, New York 10012 USA
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Tucked in a miniscule space in Soho, Dosa invites you to come in and feel the clothes.
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465 Broome St., New York, New York 10013 USA
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Who knew pottery could be so fun? Two years ago, thirty-something ceramicist Jonathan Adler opened a 400-square-foot SoHo shop that displays just how hip "throwing" pots can be.
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127 Greene St., New York, New York 10012 USA
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Ostensibly, Kelley and Ping is a perpetually busy Pan-Asian noodle shop.
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80 Thompson , New York, New York 10012 USA
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No matter how popular, once you step inside this enchanting lingere shop, you'll inevitably feel like you've discovered a delicious secret.
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116 Greene St., New York, New York 10012 USA
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Polished wooden floors, immaculately groomed staff, display cases sans smudgy fingerprints: welcome to the kingdom of Louis Vuitton.
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28 Grand St., New York, New York 10013 USA
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If it weren't for the glowing yellow sign above its entrance, Palacinka could easily be the best hiding spot in town.
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532 Broadway, New York, NY 10012 USA
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Spending the afternoon at Scoop is like hanging out in the closet of your most fashion-savvy friend.
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555 Broadway, New York, New York 10012 USA
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The shelves of Sephora glitter with magic potions that promise to smooth your skin, close your pores and make your hair gleam.
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