FOR IMMEDIATE RELEASE
PR Contacts:
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S2 Communications:
Suzette Juico, suzette@s2comm.com
Tel: (415) 345-9170
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StyleMaven, Inc.
Stephanie Wong, stephanie@stylemaven.com
Tel: (415) 345-9170
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StyleMaven, Inc. Premieres Style Web Site Offering the Latest Fashion Trends and Desireable Neighborhood Shopping Destinations Around the Globe
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StyleMaven helps to market specialty stores via online, rich media and wireless, facilitating offline and online transactions
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San Francisco, CA, April 11, 2001 StyleMaven, Inc. a market leader in fashion-related media content distribution, today announced the launch of a major new online style destination, www.stylemaven.com. Designed to keep its users abreast of relevant fashion trends and uncover fascinating stores and shopping destinations that otherwise go unnoticed, StyleMaven.com offers a unique value proposition for retailers as well as cool web features to stylemavens worldwide.
"We are pleased to announce that StyleMaven has launched its style website, building the most extensive and fabulous community of upscale specialty stores the world has to offer", stated Stephanie Wong, founder and CEO for StyleMaven. "Initially, we will feature brick-and-mortar stores located in the trend-setting neighborhoods of London, New York, San Francisco and Los Angeles (with additional cities coming soon). As part of the StyleMaven network, visitors to the website can locate hard-to-find boutiques and search for their favorite designers online, 24-hours-a-day."
The website currently lists over 150 stores, simplifying busy, professional stylemaven’s lives by offering them an engaging and user-focused community with a searchable index of the coolest shops around the globe. StyleMaven’s team of talented writers live in the cities they write about and include only the specialty stores that pass their stringent style test those offering the most innovative shops with the best merchandise, interiors and staff.
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StyleMaven Premieres Style Web Site, Page 2 con’t.
"The specialty store retail market is currently fragmented but expanding." said Simon Firth, evangelist at StyleMaven, Inc. "Consumers love specialty stores, but have trouble locating them. Additionally, specialty stores stock unique and desirable items but are limited in their ability to exploit this fact, which in turn makes it difficult for them to expand their market."
StyleMaven is focusing initially on upscale boutiques that do not have online presence. The company offers a unique value proposition for these retailers by providing them with a customized e-commerce solution bundled with an image-enhancing Internet presence.
StyleMaven aims to drive consumer traffic to specialty stores and will reinforce these efforts by building a global media brand that fashion-innovators, affiliated specialty retailers, upscale brand advertisers, and the fashion industry at large will recognize as the authority on fashion trends and desirable neighborhood shopping destinations around the world.
About StyleMaven, Inc. StyleMaven, Inc. is the global market authority in fashion-related media content distribution and the leading provider of technology solutions designed specifically to enable upscale specialty stores to sell via L-Commerce and E-Commerce worldwide. The company is committed to driving consumer traffic to specialty stores by producing and distributing content that is scalable via rich media and wireless, offering the simplicity of offline and online transactions. StyleMaven is your passport to Style. Hip, Global, and Chic, StyleMaven is headquartered in San Francisco, California. The company can be reached at (415) 345-9170, or via their corporate web site at
www.stylemaven.com.
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StyleMaven and StyleMaven.com is a trademark of StyleMaven, Inc. All other names mentioned are trademarks, registered trademarks, or service marks of their respective companies.