Welcome to San Francisco, where singular style is celebrated, where people applaud you for doing what your parents always told you not to do. The city is tiny in comparison to New York or Los Angeles, yet style-wise, it's as influential as either of those. Why? Because people here love aesthetics. That's why they came in the first place--for the sheer beauty of the landscape, where precipitous hills meet blue ocean, where Victorian and modernist architecture collide. This blend of old and new translates to personal style as well. San Franciscans are the first to embrace new ideas in fashion, but they refuse to give up the tried and true in lieu of trends. Here, classics like cashmere cardigans and Doc Martens never disappeared from the streets, even as they came into fashion and went out and came in again. Luxury is appreciated; Versace, Gucci, and Armani are readily available--and easily afforded--but San Franciscans tend to mix and match, opting to create looks that are entirely their own. Sure, the city has its malls and chain stores, but they're generally avoided--left to the tourists. Instead, locals shop in neighborhoods, where boutiques and small shops stock the very best in fashion and home design and where a great latte or glass of wine are just steps away.