ABOUT STYLEMAVEN
StyleMaven is Your Passport to Style. Hip, Global Chic.  At www.stylemaven.com, fellow StyleMavens can search for, browse in, and share the lowdown about their favorite upscale specialty stores around the globe. StyleMaven is building a community of the most fabulous shopping that the world has to offer. Initially, StyleMaven will feature brick and mortar stores located in the trend-setting neighborhoods of London, New York, San Francisco and Los Angeles (with additional cities coming soon.)  As part of the StyleMaven Network, visitors to the site can locate hard-to-find boutiques and search for their favorite above- and under-ground designers online, 24-hours-a-day. 

MISSION
StyleMaven is focused on becoming the one-stop online destination for busy professional StyleMavens around the globe who are seeking chic-little-boutiques and all the requisite hip happenings worldwide—that they couldn’t otherwise afford (time-wise) to find on their own.

CULTURE
StyleMaven’s Culture is founded on a commitment to sustainability, integrity and responsible business practices. StyleMaven will strive to create a workplace that nurtures creativity, mutual-respect and innovation. StyleMaven will support organizations and events supporting valuable and worthwhile community causes.

THE STYLEMAVEN TEAM

ADVISORY BOARD

LYNNE FRANKS
Founder and President , Globalfusion and Seed Foundation
Retail Vice: Dosa, Los Angeles
Lynne Franks is one of the best-know public relations consultants in the world and a commentator on women's issues, sustainability, and consumer lifestyles.  Her agency "Swatched" the British nation; launched Tommy Hilfiger and the Spice Girls; and put British Fashion Week on the international calendar. She is Founder and President of Globalfusion, a Los Angeles-based communications consultancy.

CYNTHIA DURCANIN
Founding Editor of Elle.com
Retail Vice: A.P.C., Paris
While serving as the Founding Editor of Elle Magazine’s Paris-based international website Elle.com. While at Elle, Cynthia launched numerous features, including Elle Webwalks, a virtual catwalk with live audio and video from the Paris collections. Cynthia has also served as a Senior Editor at Salon.com and is a seasoned Paris correspondent, reporting for the Wall Street Journal, Esquire, and Travel and Leisure. Most recently Cynthia served as the Senior Editor, Retail Content at eLuxury.

STYLEMAVEN TEAM


STEPHANIE L. WONG
Creative Director
Retail Vice: Jutta Neuman, Lower East Side, New York
StyleMaven is the fusion of Stephanie’s two careers – as a fashion and textile designer and as one of Silicon Valley's foremost User Interface Designers.  Ms. Wong’s designs have graced such innovative products as an in-flight entertainment system for Sony, a digital whiteboard for 3M, a line of dinnerware for Pottery Barn, as well as visual interfaces for Della.com, CBS Marketwatch, Marimba, ThinkLink and Financial Engines. Stephanie is a Co-founder of the Silicon Valley Chapter of Webgrrls, a Co-founder of the San Franciso Designer Dinner and is featured in Aliza Sherman's book, "Cybergrrl at Work".

JULIA LEE
Editorial Director
Retail Vice: Diavolina, Beverly + Martel, Los Angeles
Editorial director Julia Lee, at age six, used to insist that all her clothes be pink.  Sadly her clothing tastes have not diversified significantly from then, swapping only the girly pastels for a more grown-up black.  Although monochromatic in her own apparel, Ms. Lee loves eccentric fashion, taking special pleasure in stores that display bold and unique clothes.

After years of analyzing deals as a number-crunching drone at several movie studios, Ms. Lee came to her senses and switched to freelance writing.  She has written about fashion, entertainment, food and travel for Elle Singapore, Entertainment Weekly, and InStyle.  StyleMaven is her newest passion. With it, she hopes to provide a glimpse of the fabulous world of shopping to overworked corporate drones everywhere.

CHONA REYES
Executive Producer
Chona brings ten years of project management experience to StyleMaven.  At both Apple, and NeXt Software Chona served as a Producer and Web specialist. While at Apple, Chona developed documentation product suites on the external websites while building effective cross-functional teams of web engineers, designers, editors, and writers. In addition, Chona has supervised internal/external web development staff, created and maintained handoff procedures and schedules throughout the deliverable cycle. Chona holds a degree in Business Administration from San Jose State University.

GREG BURR
Financial Analyst
Retail Vice: MAC for Men, Union Square, San Francisco
Greg Burr brings his experience in corporate financial and strategic planning to help define an aggressive yet sustainable business plan for StyleMaven. His most recent work experience has focused on refining and introducing best financial practices at technology companies in the Valley whose challenge has been to manage rapid yet profitable expansion. These companies include: Documentum, Phone.com, Celara, Trimble Navigation and Organic. Greg holds a BS in Business Administration from the University of Southern California, holds a CPA in the State of California, and graduated with an MBA from the Johnson Graduate School of Management at Cornell University.

SIMON FIRTH
Evangelist
Retail Vice: Muji, London
Simon brings to StyleMaven ten years-worth of editorial and media savvy.  For the last three years he has produced the nationally-recognized PBS technology series The Computer Chronicles and The Net Cafe -- a job that gives him first hand knowledge of the latest consumer technology trends, and a clear understanding of what it takes for new entrants to succeed.   A regular contributor to Salon magazine of technology-related articles Simon also works part-time for a major Silicon Valley naming and branding company.

CHRISTOPHER PEART
CFO
Retail Vice: Richard James, Mayfair, London
Christopher is a seasoned international banker with tours of duty in the Worlds leading financial centers London, Frankfurt, Hong Kong, Buenos Aires and Houston. Broad range of dealings in financial instruments from export financing in Patagonia to bond trading in London.  Brings to StyleMaven’s team the financial flair of a banking all-rounder adding  finely tuned analytical skills and a firm fiscal discipline. Christopher is a graduate of Rhodes University, South Africa and the Financial Training Institute, London.

LEEANNE SOMMER
Retail Community Coordinator
Retail Vice: Annies, Pacific Heights, San Francisco
Leeanne Sommer, has extensive marketing and startup experience. Formerly with Streetspace.com and Hal Riney and Partners. Leeanne holds a degree in Business Administration from the University of San Francisco with an emphasis in Marketing.

LESLIE WILLIAMSON
Photo Editor
Retail Vice: N.Y.S.E., Beverly and Martel, Los Angeles
A graduate of the Art Center College of Design in Pasadena, California, Williamson's clients have ranged from Travel and Leisure, Verve Records, Farrar, Strauss & Giroux publishing, and RayGun, Stanford  & SOMA magazines. Ms. Williamson was hand picked by Surface magazine to shoot a fashion story for their first Avant Guardian Issue.

STYLE REPORTERS

NEW YORK
Alyssa Giacobbe
David Kaufman
Nancy MacDonell-Smith
Erinn Morgan
Beth Lee Segal
Mel Silver
Amy Zalneraitis

LONDON
Stephanie Pham-Quang
Edward Reeves
Julia Thrift

LOS ANGELES
Susannah Breslin
Chloe Kovner
Julia Lee
Meredith Ransberg

SAN FRANCISCO
Grace Choi
Julie Getzlaff
Gail Goldberg
Ginny Kao
Charyn Pfeuffer
Rebecca Stein
Molly Watson

FREELANCE PHOTOGRAPHERS
Christopher Scott Conway
Joao Manuel Da Silva

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